Month: March 2012
Earth Hour 2012 – Make it possible!

Significant impact is possible with Earth Hour 2012. Share this infographic and further the cause!  

7 Hottest Social Media Trends – Guy Kawasaki and Mari Smith

Pearls of wisdom from the experts – Guy Kawasaki and Mari Smith (Click here to replay the webinar)

P&G turning towards digital marketing

P&G, the world’s largest advertisers (TV & Print), is turning attention majorly towards digital. In the recently conducted event “Signal P&G”, the who’s who of the digital world descended in Cincinnati, the world head quarters of the consumer goods giant. Here are some important comments made by some very influential people! 1. “Today is not.

10 ways how successful CMO’s have nailed ‘IT’!

10 ways how successful CMO’s have nailed ‘IT’! View more presentations from GenY Medium

Samsung Mobiles (India) – Social media engagement lessons

Samsung Mobile (India) was recently voted the top brand in social media for 2011. Following Samsung Mobiles are the likes of Ford, Maruti Suzuki, Nike, Flipkart, Mahindra & Mahindra and a few others. Noteworthy is the fact that Sony Ericsson is at #10 and Nokia is at #13 (the only mobile phone brands to feature.

S-Commerce: Branding is not enough. How to get to sales?

The dilemma which all marketing professionals and CMOs face irrespective of media choice is whether to focus on long term brand building or short term sales. Social media is no exception…. infact, the connection of how the zillions of blog posts and facebook posts will lead to actual sales is not apparent. However, simple interventions are helping.

The big question – how to meaningfully engage consumers on social media?

Continuing from where we left off in the last topic, a little digging throws insights on what SpiceJet has been able to do on social media. Here are a few bullets which CMOs & marketing execs can draw from: Engaging posts every day – 3-4 on an average (seems like a reasonable frequency, definitely not.

SpiceJet’s Consumer-Connect on Facebook Leads to Action

Team GenY Medium will present (or re-present) some examples of instances, where companies have used social media to their advantage. One such recent incident is from the beleaguered Aviation Industry in India. Selection of routes, cities, connections etc. is an involved optimization task. How does an airline estimate which routes to pick and which to.

Media Usage – Changing Paradigms

‘The only thing constant is change’ goes the famous saying. The speed of change, ever since internet and mobile telephony were born, has been amazing. It’s difficult to imagine that not too long ago, mobile phones were meant for the elite and for all others, communication happened through ‘snail mail’, as it is referred to.

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