Month: April 2012
When it comes to emotional appeal – P&G takes it to the next level!

Just sit back and enjoy this P&G ad dedicated to moms, the biggest consumer of P&G products. GenY Medium is doing its bit to make this go viral!

Blogging – a vital ingredient in your social media calendar

To all those who wonder what good does blogging do for a business, here is team GenY Medium’s next infographic. More blogs directly relates to more leads and therefore more sales. Moreover, this reflects thought leadership (and we hope this blog is helping us there too!) of the publisher/writer. And then again, how does one.

War of the Smart Phones – Lumia surges ahead

In continuation of the earlier post, where we discussed how the smart phones are faring against each other on social media, we predicted a significant change for Nokia because of their Nokia Lumia campaign. Especially, the video content seemed to be engaging consumers much more than the others. Turns out that other experts feel the.

Exclusive access to something valuable can add to consumer engagement

GenY Medium’s social media analytics on the top liquor brands shows how Smirnoff is increasing consumer engagement by providing exclusive access to Madonna’s music for its facebook fans. See the infographic produced with data on Jack Daniel’s, Smirnoff and Corona. Something for social media marketers to think about – is there something exclusive you could.

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