Month: January 2013
Congress has no option but to move to social media!

The latest from Congress Party’s ‘Chintan Shivir’: There is a feeling within the party that it is losing connect with the Indian youth. More importantly, BJP has a huge lead in this area as a result of its effort of the last 4-5 years. Social media was widely used for the US Presidential elections in.

Search + Social – The holy grail is here!

Facebook has recently announced the “Graph Search” feature, launching it in ‘Beta’ mode. To quote: “Graph Search will appear as a bigger search bar at the top of each page. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page..

#AfricaTweets – GDP vs. Tweets!

A close look at this Economist’s infograph would show the correlation between economic prosperity and # of tweets! Ruling the twitter buzz is South Africa, followed by Kenya, Nigeria, Egypt and Morocco. Here’s GenY Medium, wishing all you people more $$$s and more tweets! 🙂

Content marketing is king!

A recent feature article in Ernst & Young’s publication, “Performance“, talks about the importance of ‘Content Marketing’ in today’s context. The contention (and accurately so) is that the advent of the internet and more importantly platforms such as Facebook & Google+ have made sharing of personalized content and insights effortless. This has had a far.

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