Month: December 2014
Does it still pay off to acquire likes for your brand’s facebook page?The ROI arithmetic of acquiring likes and creating a “fan community” for your brand’s page on facebook has changed significantly versus just a year ago. Brands aspiring to be friends with their ‘fans’ would require to be more careful in evaluating whether the likes are really valuable and how many of these make sense to.
Merry Christmas and a happy 2015!The team here at GenY Medium expresses its heartfelt gratitude to all those who have shown confidence in us and have partnered us for their digital marketing needs. We have tried our best to serve your brand, as if it were our own. The firm is growing steadily, adding to its skill-set, tool-kit and talent. We.
Shorty Awards: Our campaign is in the fray!GenY Medium as an agency is quite young and hasn’t gone about “metal hunting” yet. That hopefully will change in 2015. A campaign we ran for CignaTTK, a leading health insurance brand in India has entered the Shorty Awards. This campaign was run first in India for CignaTTK. The response was phenomenal. The campaign was.
Well done Snapdeal!GOSF, the one event that every single online brand participates in is done for 2014. In line with the previous blogs we published on ORM for e-commerce brands, we showed how campaigns invariably end up boosting the negative sentiment more than the positive/neutral. In one case, we described how recent flash sale campaigns had negatively.
Campaigns which end-up creating the wrong buzzAnother campaign meant to enhance the brand’s reputation. Another campaign with rewards being thrown around. Yet another failure! Strictly from an online reputation point of view, how did Flipkart’s recent campaign #KnowYourFlipkartApp fare? Great spike in buzz? YES. Was the buzz beneficial for the brand? MAYBE. Why maybe? The volume of buzz spiked.