What has played out for brand Maggi in India is the last few weeks is a brand manager’s nightmare. Maggi samples were found to have high lead and MSG content and the product had to be recalled – a first in the Indian packaged food industry. High proportion of negative press and TV, and the.
GenY Medium in newsGenY Medium recently announced its plans to expand to other cities and saw an encouraging press coverage. The approach of using technology and analytics to deliver business results, using digital marketing is something which brands of all kinds are appreciating. We’d love to keep going and build a company which truly leverages the digital and mobile.