Month: January 2017
Snapchat: How can your brand leverage this fast growing platform?

When I was a kid, I remember my unbridled excitement when my sister prepared invisible ink at home. I scribbled on paper, put it on the top of a flame, and saw it come into prominence. I chose to treasure everything I wrote with me, it was going to be precious I thought, who knew.

Brand personality in the age of bots?

  David Ogilvy spoke about the importance of building a distinct brand personality way back in 1955 – when the formal discipline of marketing was being built by practitioners like him. In an address to the American Association of Advertising Agencies, he said, “Every advertisement is part of the long-term investment in the personality of.

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