Month: July 2017
Do not Wait for a Viral Campaign Idea for your Brand

As a marketing professional, you’d have encountered these wonder stories about brands being built around viral campaigns. We had the Amyotrophic Lateral Sclerosis (ALS) Association become an overnight talking point with their “Ice Bucket Challenge.” There’s the ‘Pokémon Go’ buzz still doing the rounds for Niantic Inc. I admit to succumbing to the persuasive digital.

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