Well done Snapdeal!

GOSF, the one event that every single online brand participates in is done for 2014. In line with the previous blogs we published on ORM for e-commerce brands, we showed how campaigns invariably end up boosting the negative sentiment more than the positive/neutral. In one case, we described how recent flash sale campaigns had negatively […]

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Campaigns which end-up creating the wrong buzz

Another campaign meant to enhance the brand’s reputation. Another campaign with rewards being thrown around. Yet another failure! Strictly from an online reputation point of view, how did Flipkart’s recent campaign #KnowYourFlipkartApp fare? Great spike in buzz? YES. Was the buzz beneficial for the brand? MAYBE.     Why maybe? The volume of buzz spiked […]

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Opportunities & Pitfalls of ‘Flash Sale’ Campaigns: Lessons from Flipkart & Snapdeal

Much has been written about Flipkart’s ‘The Big Billion Day’ sale which was followed by Snapdeal’s ‘Savings Day.’ Both presented huge opportunities for not only the brands who were sponsors of these events but also competition who could ride the wave on the sponsor’s buck.        Was it worth it? The direct opportunity […]

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Hashtags for retailing

The latest in retailing could use twitter and other social platforms and make it even more easier for us to shop. We are evolving as shoppers (and fast!) to move away from queues at the billing counter, to online shopping are e-stores, to simply texting to shop! Watch what American Express has done with its […]

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