Hashtags for retailing

The latest in retailing could use twitter and other social platforms and make it even more easier for us to shop. We are evolving as shoppers (and fast!) to move away from queues at the billing counter, to online shopping are e-stores, to simply texting to shop! Watch what American Express has done with its […]

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Content marketing is king!

A recent feature article in Ernst & Young’s publication, “Performance“, talks about the importance of ‘Content Marketing’ in today’s context. The contention (and accurately so) is that the advent of the internet and more importantly platforms such as Facebook & Google+ have made sharing of personalized content and insights effortless. This has had a far […]

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