GenY Medium in news

GenY Medium recently announced its plans to expand to other cities and saw an encouraging press coverage. The approach of using technology and analytics to deliver business results, using digital marketing is something which brands of all kinds are appreciating. We’d love to keep going and build a company which truly leverages the digital and mobile […]

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New beginnings in Delhi & Bangalore!

Dear all: This is not a regular GenY Medium blog post. We don’t have any digital marketing insights to share today. But we have some joy to share with all who have been our customers, patrons and friends. GenY Medium is growing rapidly. We are now a team of over 40 very talented and gifted professionals who […]

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Building a sales force using social media!

Social media is making several things possible. Brands are having “conversations” with their consumers, politicians are influencing voters and NGOs are recruiting volunteers. But, building a sales force using social media? Our team at GenY Medium devised and executed such a campaign on facebook for a startup. Here is a brief description of how we […]

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Catalyzing digital marketing with 5 elements

McKinsey’s recently quarterly research report (February 2015) talks about five elements required to extract the most out of the $1 trillion of marketing expenditure happening globally. The elements are named: Science, Substance, Story, Speed and Simplicity. Though the research encompasses all forms of marketing, we have extracted the important takeaways for digital marketers. Science: Refers […]

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Metrics for social media

GenY Medium, recently signed an exclusive partnership with Readypulse, a Seattle based social media technology provider. This is an important strategic partnership for both organizations. For GenY Medium, we use the analytics to understand our consumers better, identify content themes which appeal to our consumers and track performance of our campaigns objectively. For Readypulse, we […]

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