Metrics for social media

GenY Medium, recently signed an exclusive partnership with Readypulse, a Seattle based social media technology provider. This is an important strategic partnership for both organizations. For GenY Medium, we use the analytics to understand our consumers better, identify content themes which appeal to our consumers and track performance of our campaigns objectively. For Readypulse, we […]

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Merry Christmas and a happy 2015!

The team here at GenY Medium expresses its heartfelt gratitude to all those who have shown confidence in us and have partnered us for their digital marketing needs. We have tried our best to serve your brand, as if it were our own. The firm is growing steadily, adding to its skill-set, tool-kit and talent. We […]

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Well done Snapdeal!

GOSF, the one event that every single online brand participates in is done for 2014. In line with the previous blogs we published on ORM for e-commerce brands, we showed how campaigns invariably end up boosting the negative sentiment more than the positive/neutral. In one case, we described how recent flash sale campaigns had negatively […]

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Campaigns which end-up creating the wrong buzz

Another campaign meant to enhance the brand’s reputation. Another campaign with rewards being thrown around. Yet another failure! Strictly from an online reputation point of view, how did Flipkart’s recent campaign #KnowYourFlipkartApp fare? Great spike in buzz? YES. Was the buzz beneficial for the brand? MAYBE.     Why maybe? The volume of buzz spiked […]

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Opportunities & Pitfalls of ‘Flash Sale’ Campaigns: Lessons from Flipkart & Snapdeal

Much has been written about Flipkart’s ‘The Big Billion Day’ sale which was followed by Snapdeal’s ‘Savings Day.’ Both presented huge opportunities for not only the brands who were sponsors of these events but also competition who could ride the wave on the sponsor’s buck.        Was it worth it? The direct opportunity […]

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