Brand personality in the age of bots?

  David Ogilvy spoke about the importance of building a distinct brand personality way back in 1955 – when the formal discipline of marketing was being built by practitioners like him. In an address to the American Association of Advertising Agencies, he said, “Every advertisement is part of the long-term investment in the personality of […]

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Cost/Site Visit: The right metric to track for real estate digital campaigns

Real estate is one of the sectors to actively embrace digital marketing. Digital campaigns augment existing sales channels and provide attractive unit economics. The changing behavior of the younger buyers, especially when it comes to consuming information online, is driving up the utility of digital campaigns. The urban home-buyer is searching for, comparing properties and […]

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B2B Digital marketing: Best practices

B2B marketing is getting transformed and overhauled to be in sync with the digital world. The environment, technology, processes and buying behavior is changing at a very rapid pace. How does each of these changes driven by the ‘digital’ world impact your approach towards B2B marketing? We present a framework on how to think about this […]

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Lead nurturing using Whatsapp

Whatsapp with its 800 million users is a very valuable social media platform for brands and marketing professionals. Being a mobile centric platform and the earliest mover in the space of mobile messaging, Whatsapp has attracted users across the board, spanning all age groups. About 60 million active users come from India alone. What does this […]

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GenY Medium in news

GenY Medium recently announced its plans to expand to other cities and saw an encouraging press coverage. The approach of using technology and analytics to deliver business results, using digital marketing is something which brands of all kinds are appreciating. We’d love to keep going and build a company which truly leverages the digital and mobile […]

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