GenY Medium: In the news!

Jul 21 2013
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GenY Medium has been featured in Gemini TV’s ‘Business Business’ show. Here is the clip!

GenY Medium News

What content would be meaningful for my brand’s audience?

Mar 29 2013
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Brand managers dabbling in the new age social media might have realized that social media is very demanding. Instead of putting a few months of energies to create one 30-second ad-spot, they are having to think of meaningful communications for their brand – on a daily basis – facebook posts, tweets, pins and the works!

A simple lesson from the best marketer of them all, David Ogilvy, would be of help. Create posts which transcend product benefits and are value-adding to the lives of people. No, we are not talking of value adding products. The reference here is that marketing itself should be value adding – only then today’s discerning consumers might choose to pay attention. Much before the advent of social media, and perhaps even TV, here is a David Ogilvy print ad for Guinness, the popular beer brand. Whats your takeaway?

David Ogivly Guiness ad

Interactive Infographic: Developmental milestones for babies

Mar 28 2013
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An easy guide developed by GenY Medium for a leading parenting website.

Hashtags for retailing

Feb 23 2013
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The latest in retailing could use twitter and other social platforms and make it even more easier for us to shop. We are evolving as shoppers (and fast!) to move away from queues at the billing counter, to online shopping are e-stores, to simply texting to shop!

Watch what American Express has done with its new Amex Sync initiative! Game changer? Perhaps the beginning of one.


Congress has no option but to move to social media!

Jan 20 2013
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The latest from Congress Party’s ‘Chintan Shivir’: There is a feeling within the party that it is losing connect with the Indian youth. More importantly, BJP has a huge lead in this area as a result of its effort of the last 4-5 years.

Social media was widely used for the US Presidential elections in 2012 and closer home, Narendra Modi used social media effectively to win his straight 3rd election fighting all forms of anti-incumbency.

Watch this NDTV debate to see how social media is hogging limelight from a very unlikely class of people – our politicians! :)


Search + Social – The holy grail is here!

Jan 16 2013
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Facebook has recently announced the “Graph Search” feature, launching it in ‘Beta’ mode.

To quote: “Graph Search will appear as a bigger search bar at the top of each page. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page. You can edit the title – and in doing so create your own custom view of the content you and your friends have shared on Facebook.”

Enjoy the video which lucidly explains the concept. The search + social phenomena was started by Google+ and is here to stay!


#AfricaTweets – GDP vs. Tweets!

Jan 05 2013
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A close look at this Economist’s infograph would show the correlation between economic prosperity and # of tweets!

Ruling the twitter buzz is South Africa, followed by Kenya, Nigeria, Egypt and Morocco.

Here’s GenY Medium, wishing all you people more $$$s and more tweets! :)

Content marketing is king!

Jan 05 2013

A recent feature article in Ernst & Young’s publication, “Performance“, talks about the importance of ‘Content Marketing’ in today’s context.

The contention (and accurately so) is that the advent of the internet and more importantly platforms such as Facebook & Google+ have made sharing of personalized content and insights effortless. This has had a far reaching effect on the importance of content in marketing. Some of the important points worth highlighting are here:

  • In the battle for consumer attention, businesses that offer their customers compelling, high-quality content generally enjoy greater brand awareness and increased sales.”  - Rachel Fielding, author of the article
  • There’s a movement toward thinking about what customers need rather than pushing messages out to them to encourage them to buy.”[says Antony Mayfield, author of Me and my Web Shadow and founder of digital strategy firm Brilliant Noise]
  • A 2012 Content Marketing Institute (CMI) report revealed that 60% of business decision-makers said branded content helped them make better purchase decisions
  • 61% of consumers were more likely to buy from companies that offer customized content
  • Companies that fail to invest in creating useful and unique content are in danger of becoming less visible on search engine results that favor “rich” over “thin” content
Suffice to say that all marketeers should have a good hard look at their content publishing strategy, across social platforms such as Google+, Facebook, Twitter & Pinterest as well as the good old blogs. Investment in content is not an option anymore – its a must.

Say no to tobacco. Lead a healthy life!

May 31 2012
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Expedia viral campaign – Rajini vs. Chuck Norris

May 19 2012

Latest viral from Expedia. Very subtle!