Congress has no option but to move to social media!

The latest from Congress Party’s ‘Chintan Shivir’: There is a feeling within the party that it is losing connect with the Indian youth. More importantly, BJP has a huge lead in this area as a result of its effort of the last 4-5 years.

Social media was widely used for the US Presidential elections in 2012 and closer home, Narendra Modi used social media effectively to win his straight 3rd election fighting all forms of anti-incumbency.

Watch this NDTV debate to see how social media is hogging limelight from a very unlikely class of people – our politicians!

 

War of the Smart Phones – Lumia surges ahead

In continuation of the earlier post, where we discussed how the smart phones are faring against each other on social media, we predicted a significant change for Nokia because of their Nokia Lumia campaign. Especially, the video content seemed to be engaging consumers much more than the others.

Turns out that other experts feel the same way! “Blown away by Lumia” has gone viral. Videos of local pitch-battles between Samsung/Blackberry and Nokia Lumia phones have been uploaded and shared zillions of times! Here is a report from the Economic Times describing the viral effect.

Enjoy a few youtube uploads by Nokia of how Lumia is ‘blowing away’ other smart phones. More hope that Nokia will capture market share, especially because of the successful social media campaign!

 

Exclusive access to something valuable can add to consumer engagement

GenY Medium’s social media analytics on the top liquor brands shows how Smirnoff is increasing consumer engagement by providing exclusive access to Madonna’s music for its facebook fans. See the infographic produced with data on Jack Daniel’s, Smirnoff and Corona. Something for social media marketers to think about – is there something exclusive you could give away to your fans to drive engagement? Something not expensive, yet exclusive??