Navteq (a Nokia company) is the leading global provider of maps, traffic and location data (digital location content) enabling navigation, location-based services and mobile advertising around the world.
Navteq wanted GenY Medium’s services to collect information on “Places of Interest” from over 10 cities in India covering categories such as tourist spots, hotels, libraries, museums, bars, restaurants amongst others. GenY Medium advised Navteq in finalization of the categories, attributes which would be relevant and stylistic aspects of content presentation. Thereafter, GenY Medium used its distributed free-lancer presence across the country and its experience to develop high quality content relevant for Navteq’s consumers.
The Better India
The Better India (thebetterindia.com) is a portal reporting positive news, initiatives and happenings in India – a far cry from the TRP/paparazzi driven mainstream media. GenY Medium provides relevant journalistic content to the company utilizing its cross-country free-lancer network and experience in delivering high quality content.