The only feedback mechanism for CMOs and marketing teams in the past used to be post market surveys and consumer complaint boards. Today, instant reviews on facebook, specialized forums etc. can provide invaluable insights to the marketing team.
GenY Medium scavenges the internet for mentions of your brand using its proprietary tools and provides the most invaluable consumer insights. A campaign or product gone wrong can be detected very early and appropriate course correction be done. In contrast, insights on what attribute of your product or service is liked by the end-consumers and drives purchase (which is often different than the marketing team’s hypothesis) can lead to better optimizing the USPs being communicated in promotions making them more effective.
An important tracking metric for your brand is how it is being compared against competition. Our social media research team uses data collected to create competitive landscape report which advises on how to position your brand better.