Unlike popular belief, social media marketing is long term and strategic – not tactical. We have heard countless times the expression – “We want to do something in online marketing too”. This is absolutely the wrong desire. Social media strategy works best in sync with the overall marketing strategy for a brand. We advise clients to craft the most effective way to use social media for marketing and brand building for the long term. Each business is different and so is each brand. Starting from deep consumer understanding, habits and preferences and the marketing objectives of the client we create a social media strategy with clear cut implementation plan.
GenY Medium brainstorms with the client team as partners to define campaign objectives, whether it be brand awareness, sales or brand loyalty. Working backwards, we help clients figure out the optimal way to approach social media marketing.