The Digital
Disruptors

Blending the Art of Marketing
and the Science of Digital

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We are the glitch in the matrix. An army of rogue creatives and data scientists, rewriting the rules of engagement.

Normal is boring. Safe is dangerous. In a world of carbon-copy brands, we bring clarity, originality and strategic boldness. We, at GenY Medium, build digital experiences that capture attention, drive action and accelerate growth.

Est. 2015 — Hyderabad / Global

[ Services ]

01 — 05

Branding

Forging identities that demand attention in a noisy world.

Web Design

Immersive digital experiences that break the mold of convention.

Motion

Kinetic storytelling that moves your audience, literally.

Campaigns

Data-driven warfare for market dominance.

Strategy

The blueprint for your digital revolution.

The Impossible Briefs
We’ve Cracked

A collection of our work and high-performing campaigns. Here’s how strategy, insight and creative thinking translated into measurable success.

7x Scale-Up in Customer Acquisition
OLA
Case Study // 2024

7x Scale-Up in Customer Acquisition

The Challenge

Whenever the brand tried to scale up, the increase in cost per acquisition had become unsustainable. The campaigns were run on Google UAC, Facebook, Snapchat and few other ad platforms with Branch being the measurement partner for the campaign.

The Solution

Choosing “First Ride” as the goal instead of Customer Signups
Using Google App Engagement (UACe) Ads that helped us focus on In-app actions in middle or bottom of the sales funnel. Facebook Remarketing ads in re engaging with the installed base
Letting the campaign “learn”
Varied Communication themes to counter ad fatigue and improve CTR

The Results

  • 7x scale up in customers acquired
  • 0.4x CAC within 2 months across each of the markets

What
Makes Us
Different

01. Data Driven, Not Hype Driven

We don't guess. We measure, analyse, and execute. If it doesn't move the needle, we don't do it.

02. Creative That Kills

Beauty without purpose is decoration. Our design is crafted to capture attention and convert it into action.

03. Technology First

We build our own tools because the market standard isn't good enough for our clients.

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