Case Studies

Social Listening for Hospitals

Check out how we used our proprietary AI/ NLP based social listening and market research technology, GenY Labs, to help a leading hospital brand monitor mentions, provide customer...

Performance marketing for a Hospital

How digital strategies helped drive patients from the Middle East for a leading hospital brand in India, resulting in 3x patient inflow & significant ROI...

Lead generation for a Telehealth brand

How digital efforts helped a telehealth start-up with negligible online presence rank No. 1 at Google searches, register 900% spike in leads & gain significant traction at social c...

Social Campaign for a Health Insurance Entrant

How a viral Social Media Campaign targeted at Health Influencers led to a 400% increase in fan base on Facebook and Twitter thereby building a long term asset for a new Health Insu...

Digital campaign for a home health brand

Launched a campaign for Cancer Care at Home, a niche and sensitive segment. We built a microsite spreading awareness about Cancer Care supplementing it with offline and online even...

Gender sensitivity via a social campaign

Brand Activation for Healthcare

Month-long digital campaign for a home healthcare brand’s Mumbai launch results in a reach of 13L on Twitter & 15L on Facebook

Branding campaign for IT services company

B2B branding campaign to garner positive engagement with a relevant community

Use of Chatbots to Enhance ROI on Digital Spends

A case study which shows how replacing a landing page with a chatbot significantly enhanced performance of a lead-generation campaign.

Social gamification to enhance patient engagement

How we helped our customer to engage patients, enrich their lives without being preachy and provided enduring and sustainable value using gamification and social media outreach.

Performance Marketing for India's leading Cancer Care Platform

How GenY's Performance Marketing Strategy & Optimisation measures helped increase conversions by 2.11x in 6 months while reducing CAC to 0.53x

Performance Marketing for a Men's Wellness Brand

Marketing Automation for Health Insurance

We used email automation to help one of India’s largest insurance companies improve their contact center productivity by 12X, and directly influence 30% of sales through digital me...

Lead Generation using Interactive Map

India’s leading healthcare provider partnered with GenY Medium to give their underutilized web property a 360 degree makeover in a way it becomes a key channel for lead generation.

Healthcare Campaign gone Viral!

Performance Marketing for a Finance Company

Email Marketing campaign for a leading Fund administrator for a little over a year resulted in 3x sales enquiries per month and a healthy presence in the targeted market.

Dynamic re-targeting to drive insurance sales

How dynamic remarketing implementation helped improve CTRs by over 50% and helped assist 20-22% of digital sales.

SEO for IT brand

How Performance Marketing for one of the world’s largest Software companies resulted in tremendous spike in leads, consistent week-on-week, shorter sales cycles and higher deal clo...

Performance Marketing for a Software Solutions Provider

Generated 190 qualified meetings in 6 months from 60 campaigns, reaching a peak of 50 Leads per month

Social Media for Recruitment

How recruitment using social media for niche roles saved time, reduced costs and improved relevancy of candidate profiles to 41.3%