OBJECTIVE
- •To reach out to those interested in pursuing a career in the banking, insurance and financial services sector and drive registration of a national banking aptitude exam
CHALLENGE
- •The brand had a stronger presence in metro towns and wanted to create an impact deeper into semi-urban, Tier II, III towns.
SOLUTION: VIRTUAL FACEBOOK EVENTS!
Used social media (Facebook) to promote the banking exam (NBET – National Banking Entrance Test), inviting people to test events over a period of 10 days. The major focus was to target college final year students and recent graduates in metro cities to participate in the test. Based on the test results, the students would be eligible to join an employment assurance career program with the brand.
Used social media (Facebook) to promote the banking exam (NBET – National Banking Entrance Test), inviting people to test events over a period of 10 days. The major focus was to target college final year students and recent graduates in metro cities to participate in the test. Based on the test results, the students would be eligible to join an employment assurance career program with the brand.
RESULTS: HIGH NON-METRO PARTICIPATION
- •1000+ registrations for the exam
- •Several conversations on the test, process, fees, career-related questions happened over the 10 day period.
- •Several registrations for the training course provided by the brand. These courses are high-value courses with fees of between $1000-$1500
- •Non-metro impact: A list of smaller cities from where enquiries were received are listed below:
Related Case Studies
More campaigns from the Education sector.
Performance Marketing for e-learning
How we increased the revenue by 30X and reduced cost of acquisition to 1/16th for leading Online Education player
ORM for an Education Brand
Lead Generation for a niche Course
Leads for a niche course
Ready to Create Your Own
Success Story?
Partner with our team to design and execute data-driven digital marketing campaigns that deliver measurable business impact.