How digital strategies helped drive patients from the Middle East for a leading hospital brand in India
Impact: 3X patient inflow. Significant ROI.
Executive Summary
The Brand
The brand is a well-known name in the Indian healthcare industry, particularly in South India, delivering world-class tertiary healthcare for five decades to patients across the globe. Ranked amongst the Top 10 multispecialty hospitals in India, the brand successfully operates and manages 4,900 beds and caters to around 2 million customers from India and overseas every year. The brand has been leading technological advancements in the medical world along with state-of-the-art infrastructure and facilities with the finest minds in the country. From the smallest to the most complex medical problems, they pride themselves in the way they deliver healthcare.
The brand is a well-known name in the Indian healthcare industry, particularly in South India, delivering world-class tertiary healthcare for five decades to patients across the globe. Ranked amongst the Top 10 multispecialty hospitals in India, the brand successfully operates and manages 4,900 beds and caters to around 2 million customers from India and overseas every year. The brand has been leading technological advancements in the medical world along with state-of-the-art infrastructure and facilities with the finest minds in the country. From the smallest to the most complex medical problems, they pride themselves in the way they deliver healthcare.
Challenges
The business challenge for the brand was to significantly increase the inflow of patients from the Middle Eastern countries. Building brand awareness and at the same time establishing an emotional connection for brand recall was also a challenge. Being equipped with world class facilities and despite having patients coming from all over the world, The brand wanted to penetrate the Middle-Eastern market where there is a dearth of affordable world class health care facilities.
The business challenge for the brand was to significantly increase the inflow of patients from the Middle Eastern countries. Building brand awareness and at the same time establishing an emotional connection for brand recall was also a challenge. Being equipped with world class facilities and despite having patients coming from all over the world, The brand wanted to penetrate the Middle-Eastern market where there is a dearth of affordable world class health care facilities.
Solution
We devised a strategy which was two-pronged. We worked on building a brand recall and positive association for the brand during the lean period of Ramadan. Thereafter, we launched a lead-generation campaign to translate the equity built into business. Here are aspects of the solution we came up with.
We devised a strategy which was two-pronged. We worked on building a brand recall and positive association for the brand during the lean period of Ramadan. Thereafter, we launched a lead-generation campaign to translate the equity built into business. Here are aspects of the solution we came up with.
And it Clicked!
CREATION OF THE FIRST MICROSITE: We came up with a concept called- ‘Fasting tips during Ramadan’- a concept aimed at providing health tips to people of the Middle Eastern countries during the gruelling schedule of Ramadan and the toll that it takes on their general health. The different aspects of the plan were:
CREATION OF THE FIRST MICROSITE:
We came up with a concept called- ‘Fasting tips during Ramadan’- a concept aimed at providing health tips to people of the Middle Eastern countries during the gruelling schedule of Ramadan and the toll that it takes on their general health. The different aspects of the plan were:
SUBSEQUENT LEAD GENERATION CAMPAIGNS
After ensuring engagement with the targeted geographies through the microsite, we started generating leads through different ad campaigns
After ensuring engagement with the targeted geographies through the microsite, we started generating leads through different ad campaigns
A glimpse of our work
The Impact
Increased patient enquiries from region to 3x
Increased patient enquiries from region to 3x
Download Full Case Study
Related Case Studies
More campaigns from the Healthcare sector.
Social Listening for Hospitals
Check out how we used our proprietary AI/ NLP based social listening and market research technology, GenY Labs, to help a leading hospital brand monitor mentions, provide customer service and react to crises in real time. The listening capabilities were supplemented by a strong ERP to escalate issues to various SPOCS and reduce the TAT to less than few hours for complex patient queries.
Marketing Automation for Health Insurance
We used email automation to help one of India’s largest insurance companies improve their contact center productivity by 12X, and directly influence 30% of sales through digital mediums.
Lead generation for a Telehealth brand
How digital efforts helped a telehealth start-up with negligible online presence rank No. 1 at Google searches, register 900% spike in leads & gain significant traction at social channels, within a short span
Ready to Create Your Own
Success Story?
Partner with our team to design and execute data-driven digital marketing campaigns that deliver measurable business impact.